Whit Wagner

Founding Executive Director

As a business development consultant, Whit Wagner has worked with clients as diverse as NASA to the CW Network. His specialized focus on nonprofit work brought him to SA, where he’s helped guide the organization since its inception.

A former Director at Two Bit Circus Foundation, Whit worked regularly alongside a variety of 501(c)3 clients and Major Program funders including AT&T, The Annenberg Foundation, Vans and Games For Change.

Based in Los Angeles, Whit holds an MA in Nonprofit Management from Antioch University and studied Digital Marketing & Communications at the Yale School of Management.

Barry Coffing

Founder / Board Chairman

Barry Coffing is a Music Business Entrepreneur who grew up in Houston and graduated from the High School for the Performing and Visual Arts. After short stints at HBU and The University of Houston he began his professional music career in Houston. For six years he was not only performing in bands locally but he was a top Jingle Singer, Music Producer and Composer. It was then that his talents were discovered by Steve Tyrell & Barry Mann and he was invited to Los Angeles. After several trips and two of his songs being placed in movies he decided to join the company and move to LA.

Over the next 17 years he amassed a great deal of credits and awards with over 200 tracks placed in movies and TV, BMI Songwriting Awards, Multiple #1 hits and an Emmy nomination. He continued to be the voice behind the scenes in movies like Moulin Rouge, The Brady Bunch Movie & Winnie The Pooh’s Grand Adventure, He wrote TV themes for California Dreams, The Pyramid (Starring Donny Osmond) & The Heights. His song “How Do You Talk To An Angel” went on to become a number one hit and sell over 500,000 copies worldwide.

Currently he is Music Business Entrepreneur who represents over 10,000 record labels and publishers for film and TV licensing. His company, Music Supervisor Inc. places hundreds of songs each year in Films, TV and Advertising. Every major Film Company and TV network uses their software and services.

Christine Haeckel
Director of Communications
Paola Trujillo
Communications Manager
Simon Michel
Operations Manager
Georgia Weit
Development & Outreach Manager
Board of Directors

Peggy Iafrate

Lilly Chu

Jon Thomas

Erin Rogers


Past & Present

Matthew Knowles
Jonas, Sr.